The iconic Land Rover brand needed a way to share its latest innovations with a select audience ready for their next luxury SUV. How best to engage uncommon individuals with an elevated taste for adventure?

Our campaign focused on what separates this classic brand from all others: the owners themselves. Candid videos highlighted the special bond Land Rover enthusiasts have with their vehicles. Then complementary direct mail pieces seamlessly connected those owners to the brand’s latest offerings through a bespoke online experience.