The launch of the Range Rover Evoque meant a turning point for Land Rover, steering the brand toward a younger audience that craved a sportier and more modern vehicle suited to their urban needs. With a daily commuter footfall of around 120,000 people, Euston Station in North London was the perfect spot for unveiling the new vehicle to a metropolitan crowd.

We designed a complete takeover of the station advertising space, from the main hall down to the subway escalators and underground passages. The new model dazzled with digital choreography pulled through nine large-format screens along with supporting billboards and installations.