Planning for advertising has become somewhat automatic. And yet, increasingly, audiences are anything but. Consumers move seamlessly between digital and physical; streaming while soaking, VOD while vaulting, adding AR to art... And if you want to reach them — really reach them — you’ll have to do the same.

They’re all here because it’s all here, in a place that’s singular and surprising. Where passions and culture collide, where jargon and marketing clichés are nowhere to be found. Amazon Ads is offerring more than adspace: it’s offering people space, passion space, cultural space... Space to tell your brand’s story, so they know it’s just what they need. In a way that’s uniquely, inimitably, you.

The Brand equity campaign established Amazon Ads as the go-to destination for brands that sell through the Amazon platform, providing marketers of all sizes a new way to reach their audiences.